Strategic PR involves an intelligent and integrated approach, using both traditional and digital media channels to achieve the right fit for our clients’ stories and press releases.

With the rise of social media, the role of the traditional media as a trusted source of vetted information has never been more important. Given our extensive media experience, as well as our regional and national media contacts, our clients enjoy the benefit of their stories being told across a host of news platforms.

Aside from traditional PR, Good News Lab also offers a range of media services.

Find out more about our digital PR and media workshop offerings here.