Strategic PR involves an intelligent and integrated approach, using both traditional and digital media channels to achieve the right fit for our clients’ stories and press releases.

With the rise of social media, the role of the traditional media as a trusted source of vetted information has never been more important. Given our extensive media experience, as well as our regional and national media contacts, our clients enjoy the benefit of their stories being told across a host of news platforms.

Aside from traditional PR, Good News Lab also offers a range of media services.


With almost 30 million internet users throughout South Africa, no business can afford to ignore the importance of a digital public relations strategy.

GNL’s dedicated digital team is well equipped to manage a variety of social media platforms and marketing interventions. Our agency status means no client will ever be without access to GNL personnel. We offer cost-effective, tailored strategies and clever content generation for targeted digital platforms that talk to your market.

Our digital team supplements our traditional media offering by tailoring clients’ messages for new media platforms – reaching, interacting with and growing the client’s audience, and offering targeted and cost-effective online marketing campaigns which traditional platforms cannot offer.

Our in-house design capabilities means client content will be branded, while our video production offers value-added exposure and strategic market positioning for clients. Our social media marketing interventions include filming and editing short, engaging videos, perfectly suited to social media platforms and hosted on specially created YouTube accounts for clients.